Meet Russell New Sales Engineer NSW

It’s time to welcome Russell!

Russell began his career as a lighting designer before transitioning into sales and has since joined Buckford NSW as a Sales Engineer. He has sophisticated technical knowledge and a strong desire to continue learning. He has a passion for finding the best lighting solutions, mountain biking and badminton. He has also taken up fishing as a new Covid Hobby.

What led you to this career?
I’ve always shown an interest in lighting ever since I helped with my dad’s Electrical contracting company, installing lights, fans, switches, etc. In my final year of university, studying electrical engineering, I decided to not follow the criteria for our major project but instead proposed a new criterion about the ‘analysis of lighting technologies’. After graduating from university, it was difficult to find a role as an Electrical Engineer as I wasn’t as permanent resident in Australia. However, I was accepted into a position as a lighting designer, and my passion for lighting grew from there. I did a 5-year run as a lighting designer, before I got the opportunity to work for an LED manufacturer company in sales and have been in the lighting industry ever since.

How would you describe your perfect day at work?
A perfect day of work would be coordinating with specifiers and being able to fulfil their needs at the shortest possible time. It always feels the best when my service has helped with their work, whether through design, technical inquiries or getting the pricing through the line.

What do you enjoy doing in your spare time?
Indoor (Online shopping), Outdoor (mountain biking, badminton, stand-up paddling, camping, fishing)

What’s something funny or surprising about yourself?
Sometimes I wonder why I live in Australia, because I do not drink nor eat oysters

Do you play any instruments?
Used to play the trumpet, also tried out an instrument called the Kalimba.

If you could eat only one meal for the rest of your life, what would it be?

What is one of your greatest achievements?
Won a half million-dollar light rail project. It was a very stressful experience, getting together samples, 3D printed models, and pricing, as the contractors were tough and were looking at an onslaught of alternative manufacturers. Despite this, with the help of the electrician, we put the order through and won the project.

What is the best advice you have ever been given?
“It ain’t about how hard you hit. Its about how hard you can get hit and keep moving forward. How much you can take and keep moving forward.”  – Rocky Balboa